Today I'm going to talk about the design of the bag for the Lay's Limon Chips. These chips were inspired by a Mexican snack, you basically get some fried potato chips and you put some lemon/lime and/or some hot sauce. When these chips first came out I was skeptical to whether or not they were going to taste as good as when you put the lime juice on the chips. I must say that they do and they are my favorite.
Enough with the flavor part, let's analyze its packaging. As we know, they have the same packaging as all other chips. They come in a aluminum bag. Since the flavor of these chips is limon or in english it is lime, the color of the bag is a lime green or yellow green. Like in all of Lay's products and in all or most chips, the brand's logo appears at the top and centered. The chips are enlarged to show texture and it gives the consumer a sense as if they are already eating and tasting the chips. A juicy lime is also shown because that is the flavor of the chips. The bag is very clear in showing what the consumer is about to buy and eat. It is very simple because we just see the company's and brand's logo and the rest of the bag in just an enlarged visual of the product. This is great because as a consumer you don't need to see any extra stuff just an image of the product or maybe have a part of the bag that is see through where we can see the actual product.
No comments:
Post a Comment