Last year 5 Gum launch a special edition of their gum. The special edition was called 5 Truth or Dare. In the wrapper you have 3 truths or dares and you could go online to enter a contest they were having. I think this is a great idea because in having these truths and dares it makes the experience a very interactive one. This can even turn into a game with friends and maybe people would buy it more to see what other truths and dares other packages might have. They also designed the wrappers in a way that looks nice or clean. Each section of the wrapper has one truth or dare, for the most part one doesn't run off to the next truth or dare. The color of the wrappers for the most part is the color of the gum and they have the 5 in different sizes.The actual box has an elegant design because it's in black. It doesn't have much lettering or other images that can make the package design look cluttered.
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