The above image is the cover of the FIFA 15 game for the PS Vita. Now this is just one of the many covers that came out for this year. EA Sports and FIFA have done various covers and depending on where you live the cover might change, the only thing that doesn't change is that all the covers include Messi as the main figure. Now as I mentioned this is just one of the many covers that came out, for the cover in Mexico we see Messi again but this time accompanied by Javier "El Chicharito" Hernandez. It seems that the two companies decided to include Messi who is the most popular soccer player at this time along with the most popular player in that country; in some countries this didn't happen and they just put Messi in the cover.
This is the cover for the US version of this popular game. In this cover we see Clint Dempsey and Lionel Messi. As mentioned before Messi is in all the covers because he is considered the best soccer player and he is very popular. Clint Dempsey is in the cover because he is one of the most popular US soccer players and he has been doing good in his career and he is the captain for the US national team. FIFA and EA Sports seem to have opted for using the most popular national players: by this I am referring to a player from that country, for example the most popular player in Spain, Brazil, Mexico, etc. By using the most popular player in the country along with the most popular player in the world (although some may argue you can also put Cristiano) people and especially teenagers, are going to want to buy this product. Another main reason to buy this is that it is rated E for everyone, even though in this image it says RP (Rating Pending). By having a game that has been rated E, parents are more likely to buy it. For example, many parents with younger kids sometimes struggle to find a popular game but that is age appropriate because most of the popular games are rated T for teen or M for mature. Another reason this game may capture the attention of many people is that it is available in various gaming platforms. I only put the cover for the PS Vita for the purpose of showing a cover but it is available for most if not all the most popular gaming systems today. All of these details are what makes this game a very popular one although its overall design may seem a bit simplistic.
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