Nature Valley Box

The image above might be one of the many boxes that one may see when we go to the grocery store. There are many types and brands of snack bars. As we can see it has the usual Nature Valley logo that states that this snack bar is 100% natural. Why is this so important? Right now it seems like almost everyone is opting for healthier and more "natural" food. For many people eating something natural may be equivalent to eating something healthier. Because of this many people pick foods or packaged items that say "100% Natural", whether they are really 100% natural we don't know but that is the logic that some people have. By just having the 100% natural sign this product is attempting to provoke interest in people that are trying to make healthier and smarter choices. However, this is not the only type of consumer that the product might be trying to reach for. This product can also be aimed towards people that are in a rush, like college and university students. Another element in the box is the picture of the snack bar. Like in most snack bar boxes or cereal boxes, the photo of the bar is enlarged so that the consumer can look at how good this treat looks. The almonds, oatmeal, raisins, and the other bits of fruit and nut are showed in a way that catches the consumer's attention. In the bottom right hand corner there is also an enlarged picture of the individual fruits and nuts that are in the snack bar. The company does a good job promoting their product and making it look appealing to the eye and by having the enlarged image of the snack bar it also gives us a sense of almost being able to taste it. Visually it communicates very well and another good thing about the design in the packaging is that although there are some words the images are more appealing which to me this always has to be the main focus in the labels or packing of boxed products.