What is the difference between all the different mascaras? How are they each labeled within the same brand name? For this post I'm focusing on the Maybelline line of mascaras, because they are only ones that I personally use. I can't be talking about the Revlon or Covergirl mascaras and compare them with each other and each brand line of mascaras if I don't know the actual effects that they might have in my lashes.
So as we see in the image above, there are six different kinds of mascaras from Maybelline. There are more but in the image only these appeared, they seem to be the most popular ones not only because they appeared in this image but I know this because when I go to the drug store they are the ones that go out of stock faster. Also, Maybelline has taken out a couple of new mascaras, and because of this they might not be in this image. For each mascara the company uses a set of words; the first word describes how you might feel when using this mascara (according to them of course), the other word describes the "function" of the mascara. As we can see the word that describes the "function" of the mascara is bigger and bold so that it can stand out to the possible buyer and depending on the result that they want to have in their eye lashes the might be more inclined to getting that mascara. For example, many women who buy mascara want to have volume in their eye lashes, therefore buy seeing this image in a drugstore they might go for the first mascara in this image which is the Colossal mascara. This image might be a good resource if it is your first time buying mascara, but after a while a after experimenting with various mascaras one may find that you can get the same or better results with another mascara.
The company also uses words to describe how one might feel with each mascara. In the first image they say that you will be bold with that mascara. Are you really going to feel bold? It depends on the person, some may feel bold when using the purple Falsies mascara. Also sometimes or most times the images may be altered to make the product they are promoting stand out. The person buying this product doesn't really know what they are going to get or the results of using this product until they actually try it out themselves. For the most part the images seem accurate to me, this is comparing my results from when I have tried these products. The overall advertising of these products is effective because of the company's use of words to describe the products and because of the bright colors used. The different angles in the images help show the function of each mascara.
No comments:
Post a Comment